Our Team

Debbie McInnes

Debbie has been involved in public relations for over thirty years, establishing her boutique agency, DMCPR Media in 1993. Since then, DMCPR has reset the bar in communications strategy delivery, with unprecedented media coverage outcomes for clients in publishing, the arts, music, not-for-profit and corporate arena. Her passion to help others share their message is what has seen her succeed and form long-lasting client relationships spanning decades.

Prior to founding her consultancy, Debbie worked in sales at Williams Collins publishing house and then publicity, before moving to Pan Macmillan in publicity where she was responsible for big brand author campaigns such as Barbara Taylor Bradford, Jackie Collins, Jack Brabham and Oliver Sacks. This opportunity enabled her to promote in a wide range of areas – the arts, sport, entertainment, business, health, travel, gardening and cookery.

Catherine Szentkuti 

Catherine started her publishing career at Hodder & Stoughton, where she spent a year as ‘Secretary to the Publicity Manager’ back in the day. She then enjoyed stints at William Collins and Century Hutchinson before the merger with Random House and a happy period as Publicity Manager for RHA in the 1990s. She has had experience with educational publishing too, working at Pascal Press’ direct marketing company Blake Education. After 10 years in the USA, she returned to Sydney and scored a job with DMCPR where she worked from 2011-2013. Another international relocation took Catherine and her family to Zurich for 4 years, and, on returning to Australia, Melbourne became home. Catherine rejoined DMCPR as Senior Publicist at the end of 2019. 

Ineke Walker

Ineke has worked in marketing and publicity within the publishing industry for over 25 years. She commenced her career in sports marketing at David Campese Management Group before venturing into magazine publishing, enjoying roles at both Marie Claire and New Woman magazines.  Always drawn to the written word, she accepted a publicist role at Allen and Unwin and was hooked on books going on to work as Publicity Manager at Hachette Australia for 4 years (working alongside many fiction and non-fiction authors including Penny Vincenzi, Peter FitzSimons, Jonah Lomu, James Patterson, Andrew Daddo, Pamela Stephenson, The GI Diet) and then Marketing and Publicity Manager at Simon and Schuster. 

Ineke has worked alongside Debbie at DMCPR for over 17 years and constantly enjoys the challenge and wonder of spreading the messages of the people and projects we work with.

Annabel Rijks

Annabel started out in the publicity department of Pan Macmillan 20 years ago. She later moved to Random House Australia, focusing on their Australian non-fiction list, where she relished learning about everything from how to cook like a MasterChef to understanding foreign policy.

In 2010 she took a sideways step from publishing into film & television working for Roadshow Entertainment across a wide variety of local and international content. For a year in 2010 she also spent one evening a week doing work experience with ABC Radio Sydney’s evening program so she could experience things from the other side. She left her role as National Publicity Manager when she started a family, and was freelancing before joining the talented team at DMCPR in 2017.