Who we are

Debbie McInnes

deb website picDebbie has been involved in public relations for over thirty years, establishing her boutique agency, DMCPR Media in 1993. Since then, DMCPR has reset the bar in communications strategy delivery, with unprecedented media coverage outcomes for clients in publishing, the arts, music, not-for-profit and corporate arena. Her passion to help others share their message is what has seen her succeed and form long lasting client relationships spanning decades.

Prior to founding her consultancy, Debbie worked in sales at Pan Macmillan publishing house before moving into publicity where she was responsible for big brand author campaigns such as Barbara Taylor Bradford, Jackie Collins, Jack Brabham and Oliver Sacks. This opportunity enabled her to promote in a wide range of areas – the arts, sport, entertainment, business, health, travel, gardening and cookery.


Eliza Segal

ElizaAfter gaining a Bachelor of Arts from UNSW, Eliza began a career working with media over ten years ago in the marketing department of Pan Macmillan. Whilst she enjoyed creating national campaigns and managing social media profiles, it wasn’t long before she discovered that publicists have more fun and moved across to the publicity department. Eliza then took an opportunity at Harper Collins Publishers managing the publicity for the children’s and young adult list.

After some time off to have her first child Eliza began working with Harper Collins’ International authors, where she was lucky enough to work with some incredible people such as David Walliams, Nicole Richie and Kevin McCloud. Following time off to have her second child, Eliza began working at DMCPR Media in 2016 and has thoroughly enjoyed the challenge of working with a varied and extensive range of clients.

Annabel Rijks

Annabel’s career began in the publicity department of Pan Macmillan over 13 years ago, before moving to Random House Australia. While there she focused on non-fiction where she learnt many things including how to cook like a masterchef or understand foreign policy. Annabel has worked with a wide variety of authors including Layne Beachley, Akmal Saleh, Mark Ella, Keith Suter, Richard Fidler, Irvine Welsh, Lisa Unger, Fast Ed, Matthew Brace, Bradley Trevor Grieve, Anita Bell & Rupert Guinness.

In 2010 she moved from publishing into film & television working for Roadshow Entertainment for 6 years, across a wide variety of local and international content from the ABC, BBC, Screentime, Lionsgate, Village Roadshow and much more. Whilst there she had her most fun promoting Ricky Gervais, Puberty Blues, numerous Underbelly series and local playschool turned Wolf Creek actor John Jarratt. She left her full time role as National Publicity Manager when she started a family, and was freelancing before joining the talented team at DMCPR in 2017. Annabel loves entertainment in all forms and has absolutely no control when it comes to buying children’s books.


Laura Colantuono 

lauraLaura, the newest member of the DMCPR team, is in her second year of a Communications and International Studies degree at The University of Technology, Sydney. As she’s new to the Public Relations sector of the Media, she’s excited to learn as much as she can during her time at DMCPR. Laura has a passion for food, travel, history and reading and is so far really enjoying her time with the team.